Ten Benefits of Cloud Phone Software

Ten Benefits of Cloud Phone Software

A cloud phone system is a Voice over IP (VoIP) based business telephone platform. It hosted by a third-party provider such as OnSIP. Cloud phone systems typically offer advanced security and telephony features such as: extension dialing, auto attendants, and conference bridges.
This infographic providing the simple yet accurate reasons why your company should start transitioning into the cloud, the cheapest efficient way to be successful. Make the switch today and invest in cloud phone software.

Easy to install and configure websites

C2C maybe quick and easy for the client to contact the company, but it is even easier for the company. Not only is the installation so quick, but the application itself is sleek, small, and accessible all around the world.
 

It can be integrated with other platforms

Click to call can be integrated with other CRM platforms such as Hubspot and PipeDrive. The reason why this is effective is when someone clicks the widget, the employee will have access to the client’s info and recordings. This is easier not only for the customer to simply call by a click, but the employee will be able to gather all the data in a matter of seconds.
 

Reduction in the average cost of calls

The cost is the most intriguing benefit of a click to call widget. Companies internationally will extremely benefit speaking to other international clients for a low cost. Instead of paying fees per minute when speaking to a client outside of the country, the cost is little to none. Since it is all on the internet, it is easier to make and receive the calls for long periods of time. Also, the quality is even better for the low price. High-quality communication is usually expensive, but if done with C2C, it will cater to your budget.
 
Increase productivity
Click to call is meant to be quick, easy, and heighten success call rates. Setting up benchmarks for measuring outbound calls per hour or the call length can be monetized so it will help your sales steadily grow. With a good marketing team and knowledge of the modern tech, it is sure to see calls and sales spike. Making small changes to habits will drastically improve the levels of productivity.
If you wanna know more about cloud phone, you should visit Vozy 
 

How to create the best website for you business

You have been preparing to start up your own business. The products look great, your got your work team, everything is all set. Now you are ready to let the world know about your new, amazing business! But how? Creating your own website is the very first and important step to promote your product to the large group of the audience. However, there are almost 650 million active websites…Sure you don’t want to let your webpage be buried in tons of other website, but it’s not a simple work. If you want the thousands or millions accesses to your website every day, here is the solution for you. Those tips can help you to create the outstanding website that attract people and convert the potential customers, or even the random visitors, to the fans of your company.

FIRST THING FIRST…MAKE MAXIMUM USE OF THE WEB FUNCTIONS

Purchase Domain Name

Not many people pay attention to the domain name, but the successful web owners do. Your own domain name will separate your website from the personal users or the ordinary small businesses by showing the professionalism. Almost all of the successful companies have their own domain names for their websites. Obtaining your own domain name will be the first easy step toward building the professional and successful website

Choose Reliable Host

There are so many, too many, options for the platforms. It is important to choose the reliable one for your company. Carefully compare the cost and their options; the more customizable options it has, the better your website will be. There are some free themes/ platforms, but do not choose to go cheap if you want your company to grow large in the future. If you want to compare the providers, here are the useful list of top 15 WordPress hosting, and its price.

Make Full Use of “Calls to Action”

Think about what you want people to do while they are on your website. Make a subscription for your channel? Or try your product? Utilize the Calls to Action, and tell them loud. The effective Calls to Action require some techniques. To learn some tips, check these 31 hacks you can use to create the Calls to Action that people cannot help clicking.

 

CLEAR & CONCISE CONTENT IS THE MUST

What is the Purpose/ Goal of the Website?

When thinking about the web content, first ask yourself “What is the purpose of creating the website?” Without the defined goal or the purpose, you cannot efficiently structure your website. Based on the purpose, you will decide the website hierarchy; what content should be on the main page, how many different pages you need, and so on.

The Content Creation is the Key

Even if you decided to hire an editor for your website, you have to complete the content creation by yourself. Because you are the only person who knows what the company’s goal, and what the message to the customers would be. So the content creation must be done by nobody else but you. Not confident about it? Don’t worry, you will find some helpful tips as you continue reading this article.

Content must be Concise!

Do you know, on average, how long each person stays in your website? No more than 59 seconds, or the others estimate it even less. That means you need to make a point, and get people’s attention within 59 seconds. List the essential points that you definitely want people to know, and also take advantage of the Calls to Action, which always draw their attentions visually.

Make People Feel Connected.

Build the personal connection between the visitors and your company. It is one of the most effective ways when converting the visitors of your website to the actual customers. But how can you make the special connection that appeals to the visitors? There are two easy tricks that anyone can do to achieve this. The first tip is to put the photo of you, or your team members, on the website. People are tend to find the company trustworthy when they can see its founders or employees. The other strategy is to tell your own story; for instance, why you decided to start your business, and what you desire to achieve through your business. It can make the visitors more comfortable about your company, and they feel close to you and your product.

Tell What You Can Do for Them

Many people often miss this point, but this is one of the most important things to know. When you create the content, make sure that you are telling the potential customers what they can get from you; in other words, what benefits they can expect from you. Did you find it ordinary advice? If you have already written the content, I want you to review it once again. Because many people finish up their web content with just telling what their companies do. What your company does, and what benefits to the customers are not always equal. That is not enough for the website to convert the visitors to the customers. As mentioned earlier, you have to make the clear points, and persuade people to be your customers within 59 seconds. So put yourself into the customers’ place, and consider what kind of content would appeal to you.

 

GOOD DESIGN TALKS TO THE VISITORS

Learn from Other Websites & Pre-made Themes

Not everyone has enough budget to hire a web designer. But you can still learn from others’ work. There are millions of websites on the internet. Try to find the ones inspiring you, and learn from them. Or you can even purchase the pre-made themes, which will enable you to create a great website with much cheaper price than hiring a designer. Utilize the available sources to make your website look catchy and attractive. 

Do Not Hesitate to Make a Small Investment

I know you want to save some money. Everybody does. But be willing to make a little investment for your website. The website is a face of your company, and not a few people get the first impression of your company from it. Therefore, it is extremely important to ensure that your website has the best and professional look. When you choose the platform, theme, or the image, don’t be reluctant to spend a small extra money for the better quality. Those costs will not be the huge amount, and I can assure you that it will bring you the great payoffs.

Visual Images Make the Stronger Impressions

Imagine how all-text website would look like…Horrible, right? The visual images are the key to get people’s attention, and make them stay on your website. Again, make a little spending to find the great value of the image. Do not use the cheap, crappy photos. It will ruin your website and make it look unprofessional.

Your website will be the face of your company; many people will visit your website before knowing about your company at all. So it is crucial to ensure that everything is organized, and that it will give the impression as you intend to. But also remember, it doesn’t have to be perfect from the beginning. You can always make changes later according to the visitor’s responses. Learn as you go, and try many things so that you can improve your website for the further success.

Please leave a comment and let us know what you think!

 
 


Sources:

31 Call-to-Action Examples You Can’t Help But Click

15 Best WordPress Hosting

The 59 Second Rule: 3 Reasons Why Users Leave a Website 

30 Tips for Building Your First Business Website

What is Job To Be Done theory?

What is Job To Be Done theory?

You have been reading so many books about the business strategies? But could not find “the one” for your company? If you are seeking to find the best solution for your business, you’re lucky to reach the JTBD (Job-To-Be-Done) theory here. JTBD can put a period on your endless journey of browsing the random sound-good books. The principle of JTBD is completely different from any other business advice or strategies. Here, you will find what exactly the JTBD is, and how it can lead your business to success.

This article explains JTBD theory based on the book “When Coffee and Kale Compete.” If you want to learn more details after reading this article, you can read it online, or find e-book/ free PDF in the link below.

When Coffee and Kale Compete — Alan Klement

 

Why JTBD Is Effective

Have you heard of this proverb from ancient China?

Give a man fish and you feed him for a day.

Teach him how to fish and you feed him for a lifetime.

The reason why the books you’ve red actually didn’t work is that they only give you the fish. Because we all, in general, tend to be attracted by a simple and quick solution, those books mainly focus on what to do, and not the theory or logic behind it. However, each company has its unique characteristics and needs, so it is almost impossible for “one simple solution” to solve all companies’ issues. In JTBD, on the other hand, you will learn how to fish; the theory explains “why” and how it works. Understanding the JTBD concept will helps you apply the theory to a variety of real-world situations according as a problem comes up.

Creative Destruction Cycle

In JTBD, you will focus on customers’ motivation, and why customers want to purchase a certain product. Why is it important to pay attention to their motivation? It is because the customers’ motivation is relatively stable and even invariable sometimes, while the technologies and solutions are continuously changing. This phenomenon, in which the new/ innovative ones take over the incumbent one endlessly during the companies’ competitions, is called creative destruction.

As shown in this model, the popularity growth of a product always slows down and stops at some point; this is the time the new product replaces it. Therefore, it is essential for companies to predict what customers want next so that you can be the one to take over the market.

“Job” In JTBD

It is crucial to understand what the “job” to be done for your company. Job is the customers’ struggle to make changes for their better life. The job is done when you successfully offer the solution that can help people fulfill their ideal life. When a customer is looking for a product, they picture themselves in the improved situation by using it. The desire may or may not change over time, but the motivation behind it will not change right away. Therefore, JTBD focuses not on how, but on why. In other words, “job” should be defined by people’s motivation, not the activities or means of solving it.

So, What Exactly is JTBD Theory?

The main theory of JTBD is that “people buy and use a new product because they want to make themselves better in a particular way.” JTBD teaches you how to successfully predict what customers want next. Here are 5 major points that you should keep in mind in learning JTBD.

1. Improve systems instead of customers’ needs

In this competitive business world, the winners always think outside of the box. To make it easy to understand, I will show the example introduced in the book. Long time ago, when people were using letters as the main means of communication, they were not happy about how lengthy the delivery processes took. Some companies tried to come up with a new idea to deliver the letters more quickly and smoothly. It could actually improve the delivery process at some degree. However, the innovative one came up with the telephone service. The next moment, all the efforts people put in to make the delivery process better became nothing; because telephone fundamentally fulfilled people’s motivation to communicate more efficiently.

2. Product itself does not have any value

People buy products to make their life better. It is the realization of the better life that has value, and the product itself does not have any value for the customers. As often expressed in marketing strategy, “ Customers don’t want a quarter-inch drill bit, they want a quarter-inch hole.” You will be able to come up with the innovative ideas only by understanding this concept. The book introduces the quote from Charles Revson, the founder of Revlon. “In the factories, we make cosmetics; in the drug stores, we sell hope.” Revlon has been one of the successful cosmetic sellers because they knew what customers want was not to put the chemicals on their face; but to have a hope in their life by making their appearances better. In considering new business ideas, or how to improve your product, it is extremely important to know what customers really want to get through your product. It will guide you to the right direction when you try to make changes on your company or its products.

3. Data-driven operation is not always a good idea

The marketing team often spend the massive amount of time collecting the data. Those data can help you analyze the market needs objectively. However, remember that the data is helpful only if you use it in the proper way. Data does not describe everything about the market or the customers. It is just a small piece of the world showing some results of the system; the real world  consists of not only the visible factors but also a number of contexts surrounding them. For instance, customer satisfaction score, often known as CSAT, is a commonly used data based on customers’ self-reports. It is not necessarily true, however, that the products customers buy always have the high rate. Customers are not happy at all about the airline services, but they purchase the tickets because they kind of have to. Like this example, the single data cannot describe everything about the market. Always keep in mind that entirely data-driven marketing could prevent you from appreciating the customers’ voices.

4. Focus on human motivation, not the solutions

As mentioned a couple of times earlier, JTBD encourages you to pay attention to the customers’ motivation behind purchasing a product. To do so, simply ask yourself why questions.

Why do people buy the clothes? —Because they want to be fashionable.

Why do they want to be fashionable? —Because they want to make themselves look better.

Why do they want to look better? —Because they want to gain self-confidence.

Keep considering why people purchase a certain product until you find their motivation. Understanding the customers’ motivation will help you to come up with innovative ideas and to predict what they want to buy next. Like the example of the mailing service, the winners know what could be the alternative solutions that satisfies customers’ motivation.

5. Progress defines the value

Customers feel satisfied if they find the progresses during the use of product. They are seeking for the better life or improved situation when purchasing the product. Therefore, the customer satisfaction will boost if they can see the progresses not only at the very end, but occasionally while using the product. Sometimes these progresses could be more important for the customer than the outcomes of a product, or goals.

Those are very brief framework of the JTBD theory. The biggest feature of JTBD is that you will be able to apply it to a variety of situations; because JTBD is the logic-based theory, not just the solution advice. I highly recommend you to read the entire book, which you can download for free through the website.

When Coffee and Kale Compete


How to build a strong brand

Before starting the discussion about the strong brand, let’s re-thing over the definition of “Brand.” It is a commonly used word, but the meaning of it is very ambiguous. Brand is not just a logo or its products, but is something invisible and more profound.

Brand – The intangible asset of the company including its ideas, trust, credibility, and market.

(Definition by Bitesize Business School)

There are countless brands interacting with people in their daily lives, and surviving in this competitive world is not an easy task. The message the brand delivers to the customers is more important than the product itself. If the brand does not have the strong and solid message, its products slip away the customer’s mind, and no impression will be left. On the other hand, strong brand talks to people. It creates an mutually interacting relationship between the brand and a customer. Would you like to make your brand strong and impressive? Yes, everybody wants to. In this article, you will find some tips and know how in building up a strong brand identity.

Plan & Develop The Foundation Of Your Brand

In determining the key elements of your brand, always keep in mind that “focus” and “consistency” are the two main pillars directly affecting your business success. Be specific, and stay in that way. Your specific target will follow you if you keep sending the steady messages appealing to them.

Who is your targeted audience?

As the very first step, determine who you are going to talk to. The targeted audience is the mix of internal and external groups of people; it includes customers, business partners, industry analysts, employees, and so on. Keep in mind that the targeted group has to be specific. Do not go general aiming to attract broad range of people. You can answer the customers’ unique needs and concerns only by targeting a specific group of audience.

What are the business goals?

The detailed business plan and concrete business goals are vital for a strong brand identity. Know your short-term and long-term goals so that you can determine the characteristics of your brand based on it.

Main message of your brand

Shape the core message that you want to deliver to the audience through your brand. This is something the customers will receive through your products and brand, which is the most important element forming your brand. It should match to the specific needs and the unique characteristics of the targeted audience. If you are unsure about what kind of messages your brand should deliver, “Brand Building That Inspires People and Impacts the Bottom Line” will help you find out the best brand building idea for your business.

Various Tactics To Deliver Your Messages

Once you decide your core message and the brand identity, the next step is to make a strategy that fits perfectly to your business purposes and goals.

Position your company as influencer 

Online blogs and news letters are great ways to position your company as a leader in the industry. Deliver your messages with the most advanced knowledge or the latest information; of course the information that is related to your brand or the products. As you turn yourself to be an influencer, more and more people will listen to you and share your brand within their personal networks. It will increase the brand awareness and improve your brand image. 

Social media

Social media is the must-use medium to spread your words to wide range of people. The periodic and continuous posts on social medias are effective in two ways; Sending messages to existing customers regularly, and also introducing your brand to the new audience. Each social media has unique features and specific audience patterns. Do not forget to do some researches to determine which social medias fit your business goals.

Search Engine Optimization (SEO)

SEO is helpful to improve your company’s ranking on search engines. Utilize SEO to make sure that you are going into the proper direction of delivering messages. Your ranking on specific keywords or key phrases should be doing well so that the targeted audience will reach your websites without fail. A good way to start improving your SEO is to summit your company’s blog into a Blog Directory getting it listed in a high authoritative domain.

One Thing You Should Never Do

Dilution is the must-avoid thing when promoting your brand. Many businesses try something new or different in order to engage with the larger group of audience, which often fail to lose existing customers. This is because the non-related messages delivered through products or social media posts often confuse them. What if one day, your favorite Italian restaurant serves you Chinese food while its sign still says “Italian restaurant?”  You went to that restaurant to have some Italian food. No matter how good Chinese food they serve, it is not what you expect from the Italian restaurant. Expanding the targeted customer groups is not simple; you will not achieve it just by increasing the variety of the products.

Dilution And Re-branding Are Different

I mentioned that dilution could lose your loyal customers. However, re-branding is a different story. If you reach the conclusion to re-brand your company, after the thorough considerations, it may help you to improve your business situations. But always remember that “consistency” is the key for the strong brands. Be very careful when you decide to go for the re-branding; do not change the core messages or targeted customers too much or too often. If you are unsure whether you should re-brand or not, the articles “5 Signs It’s Time to Rebrand” and “The 8 Must-Follow Rules for Rebranding Your Company” may guide you to the right decision.

There is no one simple way to improve every brand’s identity. Each brand has unique characteristics, targeted audience, and needs. Even if you copy exactly what a successful company does, there is no guarantee that its strategy works for your company as well. Deepen the understandings of your own company to determine the best strategy for your brand.


Sources:

How to Build A Strong Brand Image

5 Tips for Building a Strong Brand Identity

Brand Build – How To Build A Strong Brand

Brand Building That Inspires People and Impacts the Bottom Line

5 Signs It’s Rime to Rebrand

The 8 Must-Follow Rules for Rebranding Your Company