You have been preparing to start up your own business. The products look great, your got your work team, everything is all set. Now you are ready to let the world know about your new, amazing business! But how? Creating your own website is the very first and important step to promote your product to the large group of the audience. However, there are almost 650 million active websites…Sure you don’t want to let your webpage be buried in tons of other website, but it’s not a simple work. If you want the thousands or millions accesses to your website every day, here is the solution for you. Those tips can help you to create the outstanding website that attract people and convert the potential customers, or even the random visitors, to the fans of your company.
FIRST THING FIRST…MAKE MAXIMUM USE OF THE WEB FUNCTIONS
Purchase Domain Name
Not many people pay attention to the domain name, but the successful web owners do. Your own domain name will separate your website from the personal users or the ordinary small businesses by showing the professionalism. Almost all of the successful companies have their own domain names for their websites. Obtaining your own domain name will be the first easy step toward building the professional and successful website
Choose Reliable Host
There are so many, too many, options for the platforms. It is important to choose the reliable one for your company. Carefully compare the cost and their options; the more customizable options it has, the better your website will be. There are some free themes/ platforms, but do not choose to go cheap if you want your company to grow large in the future. If you want to compare the providers, here are the useful list of top 15 WordPress hosting, and its price.
Make Full Use of “Calls to Action”
Think about what you want people to do while they are on your website. Make a subscription for your channel? Or try your product? Utilize the Calls to Action, and tell them loud. The effective Calls to Action require some techniques. To learn some tips, check these 31 hacks you can use to create the Calls to Action that people cannot help clicking.
CLEAR & CONCISE CONTENT IS THE MUST
What is the Purpose/ Goal of the Website?
When thinking about the web content, first ask yourself “What is the purpose of creating the website?” Without the defined goal or the purpose, you cannot efficiently structure your website. Based on the purpose, you will decide the website hierarchy; what content should be on the main page, how many different pages you need, and so on.
The Content Creation is the Key
Even if you decided to hire an editor for your website, you have to complete the content creation by yourself. Because you are the only person who knows what the company’s goal, and what the message to the customers would be. So the content creation must be done by nobody else but you. Not confident about it? Don’t worry, you will find some helpful tips as you continue reading this article.
Content must be Concise!
Do you know, on average, how long each person stays in your website? No more than 59 seconds, or the others estimate it even less. That means you need to make a point, and get people’s attention within 59 seconds. List the essential points that you definitely want people to know, and also take advantage of the Calls to Action, which always draw their attentions visually.
Make People Feel Connected.
Build the personal connection between the visitors and your company. It is one of the most effective ways when converting the visitors of your website to the actual customers. But how can you make the special connection that appeals to the visitors? There are two easy tricks that anyone can do to achieve this. The first tip is to put the photo of you, or your team members, on the website. People are tend to find the company trustworthy when they can see its founders or employees. The other strategy is to tell your own story; for instance, why you decided to start your business, and what you desire to achieve through your business. It can make the visitors more comfortable about your company, and they feel close to you and your product.
Tell What You Can Do for Them
Many people often miss this point, but this is one of the most important things to know. When you create the content, make sure that you are telling the potential customers what they can get from you; in other words, what benefits they can expect from you. Did you find it ordinary advice? If you have already written the content, I want you to review it once again. Because many people finish up their web content with just telling what their companies do. What your company does, and what benefits to the customers are not always equal. That is not enough for the website to convert the visitors to the customers. As mentioned earlier, you have to make the clear points, and persuade people to be your customers within 59 seconds. So put yourself into the customers’ place, and consider what kind of content would appeal to you.
GOOD DESIGN TALKS TO THE VISITORS
Learn from Other Websites & Pre-made Themes
Not everyone has enough budget to hire a web designer. But you can still learn from others’ work. There are millions of websites on the internet. Try to find the ones inspiring you, and learn from them. Or you can even purchase the pre-made themes, which will enable you to create a great website with much cheaper price than hiring a designer. Utilize the available sources to make your website look catchy and attractive.
Do Not Hesitate to Make a Small Investment
I know you want to save some money. Everybody does. But be willing to make a little investment for your website. The website is a face of your company, and not a few people get the first impression of your company from it. Therefore, it is extremely important to ensure that your website has the best and professional look. When you choose the platform, theme, or the image, don’t be reluctant to spend a small extra money for the better quality. Those costs will not be the huge amount, and I can assure you that it will bring you the great payoffs.
Visual Images Make the Stronger Impressions
Imagine how all-text website would look like…Horrible, right? The visual images are the key to get people’s attention, and make them stay on your website. Again, make a little spending to find the great value of the image. Do not use the cheap, crappy photos. It will ruin your website and make it look unprofessional.
Your website will be the face of your company; many people will visit your website before knowing about your company at all. So it is crucial to ensure that everything is organized, and that it will give the impression as you intend to. But also remember, it doesn’t have to be perfect from the beginning. You can always make changes later according to the visitor’s responses. Learn as you go, and try many things so that you can improve your website for the further success.
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