A cloud phone system is a Voice over IP (VoIP) based business telephone platform. It hosted by a third-party provider such as OnSIP. Cloud phone systems typically offer advanced security and telephony features such as: extension dialing, auto attendants, and conference bridges.
This infographic providing the simple yet accurate reasons why your company should start transitioning into the cloud, the cheapest efficient way to be successful. Make the switch today and invest in cloud phone software.
Easy to install and configure websites
C2C maybe quick and easy for the client to contact the company, but it is even easier for the company. Not only is the installation so quick, but the application itself is sleek, small, and accessible all around the world.
It can be integrated with other platforms
Click to call can be integrated with other CRM platforms such as Hubspot and PipeDrive. The reason why this is effective is when someone clicks the widget, the employee will have access to the client’s info and recordings. This is easier not only for the customer to simply call by a click, but the employee will be able to gather all the data in a matter of seconds.
Reduction in the average cost of calls
The cost is the most intriguing benefit of a click to call widget. Companies internationally will extremely benefit speaking to other international clients for a low cost. Instead of paying fees per minute when speaking to a client outside of the country, the cost is little to none. Since it is all on the internet, it is easier to make and receive the calls for long periods of time. Also, the quality is even better for the low price. High-quality communication is usually expensive, but if done with C2C, it will cater to your budget.
Click to call is meant to be quick, easy, and heighten success call rates. Setting up benchmarks for measuring outbound calls per hour or the call length can be monetized so it will help your sales steadily grow. With a good marketing team and knowledge of the modern tech, it is sure to see calls and sales spike. Making small changes to habits will drastically improve the levels of productivity.
If you wanna know more about cloud phone, you should visit Vozy
How Cloud Phone Numbers Can be Beneficial to your Company
Dynamic businesses need dynamic communications. That’s why Cloud communication is extremely important to a modern and successful company. With that being noted, within cloud computing, the magic of the program includes the international outgoing numbers. Similarly, within a VoIP system or cloud telephony, there is an international number that can bring many benefits.
How will using a Cloud Phone Number Increase Customer Satisfaction?
Using a cloud phone number can increase customer satisfaction by using the same number as their origin. As a result, this builds trust. For example, using a United States number for an American customer can build that trust knowing the company is internationally located.
With the help of a CRM integration such as Hubspot, you are able to connect your customer data after using a cloud telephony system. Therefore, the customer is able to get a great connection and you are able to continue to collect data without the physical effort.
Alongside customer relationship management (CRM), the trust between an employee and a customer is increased when contacting using their area code. A U.S. number is most intriguing to U.S. citizens, not U.K. or anywhere else.
So this is one of the best options for startup companies. Cloud telephony with global numbers gives you the opportunity to access high-class technology. This allows faster access for a cheaper price.
Fortunately, there is not a lot of risks. With the low cost system, cloud communication is the new way to communicate and it is easy to have a risk free trial. Also there is no errors or mistakes when starting a cloud phone number unlike IT’s physically installing hardware. There is less room for error. Switching to the cloud will benefit your business not hurt it.
Improve Your Call Center Experience for More Business Results
Call centers play a vital role in determining the business efficiency, improved conversions and higher customers satisfaction rate. For call center to perform at par excellence rate, it becomes more than necessary for them to deliver amazing customer service. It becomes highly imperative for call centers to uplift the motivation level of agents to achieve the desired goals.
With success rate in a conversation comes with successful communication. This starts to become harder when your company is growing but your resources are not. This may be a wake-up call to check your databases, technology, and other physical resources your company owns and uses on a daily basis. The “cloud” is now the way to go as their is a high demand for switching to online calling.
How can I improve my call center?
In order to improve your call center, there are a couple steps to go through…
Creating a seamless online and offline experience for your customer
Obtaining an online database to organize leads and help create more
Have the ability to let your calls always be recorded and be organized into one website.
Switch to a less-costly method of communication, which always is online calling.
When Should I Take the Next Step?
Taking the next step now is easy and efficient. Setting up a click to call widget will be very helpful while using a CRM program can start your new and efficient call center.
Read how “click to call” is revolutionary: https://blog.vozy.co/customer-service/clicktocall
Why Should my Business Switch to VoIP?
In the 21st century, the demand to switch from traditional communication to cloud communication has been expanding for more than ten years. The affordability, efficiency, and success rate are all major factors in this change. Instead of multiple people to pick up a phone call, making the customer wait for 15 minutes to an hour on the line, the VoIP (Voice over Internet Protocol) speeds up the process in an incredibly efficient way.
Voice over Internet Protocol (aka VoIP) can be easily explained as calls through the help of the internet. Usually, the calls are very inexpensive or even free. Therefore, so many businesses are switching over to using services including VoIP that see a higher productivity with low cost. Internet video chatting is extremely popular but even having a phone on your computer is extremely convenient for the company.
Why You Should Ditch Traditional and Switch to the Cloud
Constantly Updating the System
In the 21st century, it is necessary for your company to be up-to-date with the newest techniques for proper communication. Cloud telephony, it is automatically doing this for you. With traditional phones, the updates are slower and sometimes an engineer or a technical person has to go to the office to help with the process. The constant hassle doing research, spending more money on telephone systems can be affecting your company’s productivity rate. So, switching to a VoIP is incredibly helpful.
As mentioned before, switching over to Cloud Communication can be incredibly helpful for a company, especially a start-up. VoIP systems are affordable even when trying to communicate internationally. From 5-10 employees to a couple hundred, using a VoIP is currently the most cost-friendly for a company.
Make Calls Anywhere
Whether you are in the office, out of the country, in your house. These calls are able to expand wherever you are. If you are interested in a home office, using cloud telephony is positive to the idea of more calls in the comfort of your home. If you are out of the country, you can still continue the process.
For more information on cloud communication check out the ten benefits of cloud phone
You have been reading so many books about the business strategies? But could not find “the one” for your company? If you are seeking to find the best solution for your business, you’re lucky to reach the JTBD (Job-To-Be-Done) theory here. JTBD can put a period on your endless journey of browsing the random sound-good books. The principle of JTBD is completely different from any other business advice or strategies. Here, you will find what exactly the JTBD is, and how it can lead your business to success.
This article explains JTBD theory based on the book “When Coffee and Kale Compete.” If you want to learn more details after reading this article, you can read it online, or find e-book/ free PDF in the link below.
Why JTBD Is Effective
Have you heard of this proverb from ancient China?
Give a man fish and you feed him for a day.
Teach him how to fish and you feed him for a lifetime.
The reason why the books you’ve red actually didn’t work is that they only give you the fish. Because we all, in general, tend to be attracted by a simple and quick solution, those books mainly focus on what to do, and not the theory or logic behind it. However, each company has its unique characteristics and needs, so it is almost impossible for “one simple solution” to solve all companies’ issues. In JTBD, on the other hand, you will learn how to fish; the theory explains “why” and how it works. Understanding the JTBD concept will helps you apply the theory to a variety of real-world situations according as a problem comes up.
Creative Destruction Cycle
In JTBD, you will focus on customers’ motivation, and why customers want to purchase a certain product. Why is it important to pay attention to their motivation? It is because the customers’ motivation is relatively stable and even invariable sometimes, while the technologies and solutions are continuously changing. This phenomenon, in which the new/ innovative ones take over the incumbent one endlessly during the companies’ competitions, is called creative destruction.
As shown in this model, the popularity growth of a product always slows down and stops at some point; this is the time the new product replaces it. Therefore, it is essential for companies to predict what customers want next so that you can be the one to take over the market.
“Job” In JTBD
It is crucial to understand what the “job” to be done for your company. Job is the customers’ struggle to make changes for their better life. The job is done when you successfully offer the solution that can help people fulfill their ideal life. When a customer is looking for a product, they picture themselves in the improved situation by using it. The desire may or may not change over time, but the motivation behind it will not change right away. Therefore, JTBD focuses not on how, but on why. In other words, “job” should be defined by people’s motivation, not the activities or means of solving it.
So, What Exactly is JTBD Theory?
The main theory of JTBD is that “people buy and use a new product because they want to make themselves better in a particular way.” JTBD teaches you how to successfully predict what customers want next. Here are 5 major points that you should keep in mind in learning JTBD.
1. Improve systems instead of customers’ needs
In this competitive business world, the winners always think outside of the box. To make it easy to understand, I will show the example introduced in the book. Long time ago, when people were using letters as the main means of communication, they were not happy about how lengthy the delivery processes took. Some companies tried to come up with a new idea to deliver the letters more quickly and smoothly. It could actually improve the delivery process at some degree. However, the innovative one came up with the telephone service. The next moment, all the efforts people put in to make the delivery process better became nothing; because telephone fundamentally fulfilled people’s motivation to communicate more efficiently.
2. Product itself does not have any value
People buy products to make their life better. It is the realization of the better life that has value, and the product itself does not have any value for the customers. As often expressed in marketing strategy, “ Customers don’t want a quarter-inch drill bit, they want a quarter-inch hole.” You will be able to come up with the innovative ideas only by understanding this concept. The book introduces the quote from Charles Revson, the founder of Revlon. “In the factories, we make cosmetics; in the drug stores, we sell hope.” Revlon has been one of the successful cosmetic sellers because they knew what customers want was not to put the chemicals on their face; but to have a hope in their life by making their appearances better. In considering new business ideas, or how to improve your product, it is extremely important to know what customers really want to get through your product. It will guide you to the right direction when you try to make changes on your company or its products.
3. Data-driven operation is not always a good idea
The marketing team often spend the massive amount of time collecting the data. Those data can help you analyze the market needs objectively. However, remember that the data is helpful only if you use it in the proper way. Data does not describe everything about the market or the customers. It is just a small piece of the world showing some results of the system; the real world consists of not only the visible factors but also a number of contexts surrounding them. For instance, customer satisfaction score, often known as CSAT, is a commonly used data based on customers’ self-reports. It is not necessarily true, however, that the products customers buy always have the high rate. Customers are not happy at all about the airline services, but they purchase the tickets because they kind of have to. Like this example, the single data cannot describe everything about the market. Always keep in mind that entirely data-driven marketing could prevent you from appreciating the customers’ voices.
4. Focus on human motivation, not the solutions
As mentioned a couple of times earlier, JTBD encourages you to pay attention to the customers’ motivation behind purchasing a product. To do so, simply ask yourself why questions.
Why do people buy the clothes? —Because they want to be fashionable.
Why do they want to be fashionable? —Because they want to make themselves look better.
Why do they want to look better? —Because they want to gain self-confidence.
Keep considering why people purchase a certain product until you find their motivation. Understanding the customers’ motivation will help you to come up with innovative ideas and to predict what they want to buy next. Like the example of the mailing service, the winners know what could be the alternative solutions that satisfies customers’ motivation.
5. Progress defines the value
Customers feel satisfied if they find the progresses during the use of product. They are seeking for the better life or improved situation when purchasing the product. Therefore, the customer satisfaction will boost if they can see the progresses not only at the very end, but occasionally while using the product. Sometimes these progresses could be more important for the customer than the outcomes of a product, or goals.
Those are very brief framework of the JTBD theory. The biggest feature of JTBD is that you will be able to apply it to a variety of situations; because JTBD is the logic-based theory, not just the solution advice. I highly recommend you to read the entire book, which you can download for free through the website.
Why do companies go global? Some want to pursue further successes for their companies, and the other go global as responding to the domestic rivals/ competitors. Thanks to the technological developments and the globalization of the world, international business has become much more common and close to every business owner. It does not mean, however, that you can expand your business outside of the border readily. Without numerous researches and the thorough business plan, there is no success in taking your company to the global world. There is a lot of articles introducing the steps on how to expand the business internationally. But here, you will find “Step Zero,” the most basic but vital things you should consider before deciding to go global.
Why Difficult?: International Business v. Domestic Business
Almost 90% of the companies fails in expanding their business globally. Why? It could be due to the similar reasons as the domestic business failures; such as intense competition, insufficient financing options, or lack of invention just like the failures in domestic business. However, most of the companies fail because of the lack of market knowledge and understandings of the language/ culture. Operating the international business is completely different from the domestic one. You know how the business works in your country. You can make the assumptions on how the following elements work in operating the business.
- Wage and work environment
- Government requirements
- Add/ change locations
- Customers’ preferences
- Payment method
- Social media uses
When you cross the border, however, everything that you’ve taken for granted will no longer fit your formula. The government may have much more strict regulations that prevent you from operating your business as you used to do. Customers in the targeted country may have completely different taste and preference, and there is no demand for your product. Failing to understand the differences of these elements will result in the miserable failure. Therefore, you should get rid of all the assumptions you have had, and take each step of going global carefully and steadily.
Benefits of Operating Business Internationally
Taking your company global is very risky, but there are reasons why many companies still try to do so. If you can manage to put your business on track in the new country, its payoffs are incredibly beneficial for your company.
One of the biggest reasons companies go global is that the international business can boost the sales of your company. There are new/ more resources or knowledge available in other countries. It can help your company to create the better products. Or it may greatly cut your expense in producing your products. Additionally, simply by expanding the business globally, you will gain much larger targeted audience.
Reduce dependence on the current market
Unexpected things could always happen. What if a serious natural disaster occurs tomorrow? What if your country goes into the recession? By operating business across the countries, you can reduce the risk of losing your business all at sudden. When your business is not doing well in one country, you can sift your focus to another country.
5 Questions To Ask Yourself Before Going Global
Going global is not necessarily the best solution for all businesses. Some companies may be more successful when they stay local and concentrate on the small group of the audience. To determine if you should expand your business internationally or not, ask yourself these questions.
1. Will the product be sold well in the targeted culture?
Cultural difference is the huge barrier that you need to overcome. Analyze your own product to see if its features will be welcomed by the targeted group of the audience. And also, ensure that your product does not have any cultural/ religious taboo in their culture. The first impression is very important for your company’s strong brand image; you don’t want to give a wrong impression simply because of the misunderstandings or lack of knowledge about their culture. Determine whether your product is ready to be introduced in the targeted country by comparing the product’s features and the cultural trends.
2. Is the targeted market familiar with your product?
It will be much easier to set up your business foundation if people in the targeted country are already familiar with your product. But don’t worry even if they have never seen your product before. If you are the first one to introduce it to the community, the name of your company/ brand could be equal to the product’s name. Of course, you will need to invest much more time and money in introducing your product, so you have to be ready for it.
3. Do you have enough money to deal with unexpected situations?
No matter how much time you spend on researches, unexpected things will still happen to your company. There are a lot of things you can never know until you actually start operating your business. Ensure that you have enough fund to deal with those unpredictable situations.
4. Can you adopt the price level of the targeted country?
Once you cross the border, you cannot always sell your product at the same price as in your country. Each country has different price standard, and you have to much your product’s price to it. In addition, don’t forget that all other operating expense will change as well. Consider every single cost including, the office rent, employees’ salaries, supplies, transportations, and so on. Ensure that you will still be able to make a profit in stepping into a new country.
5. Do you have the exiting strategy?
Nobody wants to think about failing. It is essential, however, to make a plan on how to exit the market in case your business doesn’t do well in the targeted country. What if your business fails and you’re not ready to deal with the situation? As mentioned earlier, 90% of the companies fail after expanding their business internationally. To minimize the loss, it is essential to think ahead and make the exiting strategies.
Taking your company global is a big move for your company; it is risk-taking, but its payoff is worth it. The key is to conduct thorough researches about the targeted country, especially focus on its society, culture, economy, and politics. The more you prepare yourself, the more likely your business succeeds.
7 Questions To Ask Yourself Before Going Global
How to Take Your Company Global
Why International Business