The testing ground for AI initiatives in finance is increasingly expanding. Fintechs are gaining more relevance in the digital transformation processes of the sector.
In Latin America, Colombia is the third country in the region with the highest growth in the fintech market, Brazil and Mexico comes first, (Colombia is the 14th nation in the world). It is important to focus attention on the tech advances that are leading the way towards the development of AI-powered solutions, available to more people.
Finnovista showed in its most recent report that loans lead the offer with a participation of 25%, followed by payments and remittances with 22%, and business technologies for Financial Institutions with 14%.
At Vozy, we talked with a Fintech in Colombia, to know how voice technology helps the FINTECH ecosystem to advance in innovation issues. As a result, we created the webinar “How voice technologies drive the fintech growth” which is part of the series: The Voice Revolution.
In this first webinar, Erik Rincón Cárdenas, President of Colombia Fintech, will talk about new forms of innovation focused on the financial needs presented by new consumers. Likewise, we will look at the challenges that will shape the near future of Fintech and the strengths that voice assistants and conversational AI have to respond to demand.
Ethics, inclusion, digital culture, and the behavior patterns that statistics begin to show will be some of the key terms in the conversation on February 18 at 11 am COL between Juliana Corcho, Marketing Manager of Vozy, and Erik Rincón Cárdenas.
To stay on top of what’s happening in the financial industry and the impact of new AI-powered solutions, take a look at The Voice Revolution. Click here and sign up.
The innovations in voice technologies during 2020 provided more secure customer service, enhanced voice biometrics in communication channels within the security strategies of companies.
Today, voice technologies, suitable as communication channels, have made day-to-day tasks easier. New consumer behaviors are the main component to lead in the new normal.
Now, biometrics aims to be the new standard when out transactions, in this way, it has been the focus of companies that care about the security of their users’ data, since with solutions just a click away, it is necessary to implement anti-fraud mechanisms in digital transactions.
The voice revolution and security for digital services
A case study by Sebastián Straneiri, CEO of VU Security in the Ibero-American Virtual Conference on Cybersecurity, confirms this.
Straneiri stated that, in Latin America, cyberattacks and threats increased by 80% at the end of 2020; this situation led companies not only to redesign their communication channels with their users but also to improve their digital security for a better consumer experience.
98% of executives in Latin America think offering security in digital transactions is a priority. And 2 out of 3 of the organizations prioritize Biometrics for access control and identity validation.
Voice is the key to safer transactions
Today, advancements in voice technologies make voice biometrics the key communication channel to eliminate the frustration associated with lengthy login processes or lost/stolen credentials, while facilitating access to digital channels in an all-new custom way, applicable to any type of industry.
Therefore, it’s important to support the security strategy in digital consumption. For this purpose, voice biometrics proves to be one of the most successful ways to identify users by their voice, for their protection.
This voice technology is compatible with web and telephone channels, virtual assistants, mobile applications, and more; highlighting its use in IVR-based banking systems, access to websites and networks, phone and digital transactions.
A modern authentication system such as voice biometrics is a vital component of a frictionless customer experience across multiple communication channels, helping to improve customer loyalty and retention.
This is one more way to demonstrate that voice has become a potential security measure for fraud detection, capable of keeping companies at the forefront and offering personalized services consistent with the demand of specific needs.
These ‘soft’ benefits, although complex to include in an ROI calculator, are significant to the business case, but here in Vozy we are committed to effectively transforming strategies that involve voice as a major asset.
Voice is the ideal user interface because it is not certainly a user interface, but part of who we are as humans and how we communicate.
As a result of the pandemic, care services jumped onto the digital scene alongside new technologies such as digital assistants which began to automate these processes. The growing concept of the Voice Revolution is searching to stimulate the transformation of business models from voice technology to service experiences.
Toptal, a global network of business, design, and technology experts, has reported that Industries that will invest the most in Voice technology for the next few years are: banking, retail, health, transportation, finance, and education; to get more out of the highly acclaimed Machine Learning and offer services that exceed the expectations of its users.
How can the adoption and use of Voicetech take us “into the future” in terms of interaction?
Speech biometrics, speech analytics, and voice assistants are some of the advances that are growing as they promote more productive, natural, and effortless conversations, vital to meeting the demands of today’s customers.
Virtual assistants mostly, have been gaining strength and reached companies to transform interactions with users. Parallel to the increase in the use of voice assistants, and in response to the consequences of confinement, we contemplate a consumer who has restructured their purchasing preferences and interaction with the brands they use in their day-to-day lives.
Inside homes, there are approximately 5.6 useful connected devices to navigate, buy, pay and book appointments in a way that is as comfortable as it is safe.
Related article: With conversational AI we will transform user experiences in 2021
Consequently, to this trend of increasing virtual assistants, the voice will become as important and necessary channel as a website or an app. It will soon become crucial for a company, to have a voice as a channel of interaction to provide the perfect experiences that users expect. Think of the feeling you get when you realize that a company does not have a website, it makes you question its validity and reputation, maybe even dismiss your purchase from that company. Voice technologies haven’t gotten there yet, but they are moving in that direction.
According to Google’s recent statistics on consumer trends, 51% of people +55 years believe that using voice assistants is easier to get answers and information than typing on their smartphones. It is essential to consider that the trust that consumers have placed in voice assistants is a radical call to improve business models.
Voice technologies continue to grow
Services available for companies, such as Lili Assistant, are just the beginning of the whole wave of voice technologies. Companies must start to think and create highly digital and automated experiences. This can be achieved by technologies such as voice assistants, as a result, they will offer solutions not only by hand but also by voice.
So, are you implementing voice technologies in your company? Learn more about our solutions powered by conversational AI, or contact us and let’s work on improving the experiences your brand offers.
Do you know everything that involves having AI in a company?
Are you curious about chatbots, robots, and virtual assistants?
Do you know the current state of this technology in the business world?
Artificial Intelligence (AI) has been growing and changing the way we think about and interact with technology. With all the information we have about Trends that will shape user experience strategies in 2021, most executives still don’t know what is the best way for their organizations to generate the maximum added value.
Today, and due to the accelerated digital transformation, this technology has found its place in companies, allowing them to increase productivity and improve the experiences of both customers and the internal team.
Chatbots, voice assistants, voice biometrics, and speech analytics are just some of the many tools powered by AI that is helping companies improve processes, meet customer expectations, and position themselves in the market by differentiating themselves from the competition.
What is the impact of AI on new business models?
Planning and designing an automated and intelligent strategic structure is a matter of time, along with adequate research and resources for effective implementation. Here we have gathered 12 statistics that will help you learn more about AI and its importance in digital transformation.
- 37% of businesses plan to adopt Conversational User Interface (CUI) technologies in the next 12-18 months, more than any other emerging technology (GetApp)
- A Harvard Business Review study found that companies using this technology for sales could increase their leads by more than 50%, reduce call time by 60-70%, and achieve cost reductions between 40-60% (HBR).
- 60% of entrepreneurs surveyed believe that AI will find a place between 11% and 30% of their processes. (Technology Review)
- 54% of executives say that AI has already increased the productivity of their business. (Entrepreneur)
- 86% of businesses are currently reaping the benefits of a better customer experience through AI. (Chase)
- By 2023, 25% of employee interactions on apps will be via voice, up from 3% in 2019. (Gartner)
- 79% of executives around the world say that artificial intelligence will make their work easier and more efficient (Source).
- 38.5% of the US population will use a voice assistant, at least, once a month on any device to generate a purchase. (Emarketer)
- Within millennial consumers, 79% expressed satisfaction with automated healthcare systems. (Gartner)
- According to a recent report by Doximity, AI-powered telemedicine medical spending is forecast to rise from $29 billion achieved in 2020 to $106 billion by 2023.
- The impact of AI on business is projected to increase work productivity by up to 40% and enable people to make more efficient use of their time. (Accenture)
- More than half of financial services companies (58%) and government organizations (55%) cite fraud detection as their top AI use case. (Technology Review)
All the statistics mentioned above show why this technology is here to stay. The different tools powered by artificial intelligence will have an impact on work productivity, helping to offer an incredible customer experience and streamline all daily activities.
The use cases for artificial intelligence are limitless, companies and executives will have to learn how to implement it to grow the business, outperform the competition, and remain competitive in today’s market.
To learn more about how your company can implement conversational artificial intelligence, Click HERE.
The pace of change continues to accelerate in all spheres of society, especially in the business sphere, Latin Americans continue to emphasize the revolutionary character that resists backwardness and economic stagnation.
The last year served us to gain momentum towards the expansion and reinvention of companies, the lessons learned puts us in front of the creation of new alternatives such as conversational AI, to meet new challenges based on the high expectations of users.
This is how the passage of time and crisis (especially the latter), has led to the creation of a solution that helps companies face those challenges of digital transformation through automation. Being able to scale and enhance the user experience, is key, as we demonstrate with our ability to respond before the COVID-19.
During the pandemic, Vozy has achieved a 600% increase in its services, with Colombia being the country with the highest growth, particularly in the health and financial industries.
Hand in hand with growth in terms of solutions, we nurture our DNA with the main component, our human team. COVID-19 made available to brands a quantity of data that needs to be addressed, from the generation of easily accessible products and services with a high level of security. For that, we have been committed to recruiting expert human capital to guarantee the success and correct implementation of our solutions.
With an unprecedented level of innovation, for us, the novelty is no longer in the ability of a bot to learn and transform data into personalized experiences, but in the ability to adapt digital strategies to the needs of the consumer in the new era. You can see more of this in our 5 Conversational AI Trends That Will Mark Lucrative Experiences During 2021.
That is why, at Vozy, we assume the leadership of The Voice Revolution in the region. We create new solutions, with a growth vision and involving voice assistants to improve productivity is our aim. Being possible thanks to biometric alternatives for recognition along with data protection that, in turn, will add an extra layer of security to each digital experience and will automatically transform the service provided by each business model, focusing it on specific needs.
Thanks to our research, implementation, and development processes, our clients will be able to incorporate new solutions that are not only limited to automation but also add value to the strategic extraction of data that arises from each conversation through speech analytics. Identify unique Voice patterns to provide security and personalization will add valuable relationships with Voice Biometrics; and, on top of that, they will have the adaptation of Lili Assistant to finance and health industries.
All these reasons make us the integral provider, capable of attacking different points of a highly automated, intelligent, secure, and available service strategy for any kind of industry. All this backed by the opinion of our clients.
This is a call to all brands to explore the need to know, listen and accompany their customers from an automated and intelligent perspective that makes their lives easier. This is the digital transformation since The Voice Revolution.